1. Clearly define requirements
Strategic Marketing believe that no direct marketing campaign is the same, our clients objectives, although similar on the surface, require careful logical planning resulting in the implementation of a bespoke Individual communication designed to deliver to our client’s needs.
2. Clearly define the market
This sounds simple on the surface, but in reality, identifying the right people, in the right companies, at the right level with the right message is the foundation of any direct marketing campaign. Working with our clients to clearly identify their market and what the real underlying needs are, is a key area of our expertise.
3. Source the right data
We have years of experience of knowing where to go for the right data, to ensure that all of the investment you make with your campaign, is focused where it should be.
4. Identify and develop the key message(s)
Knowing what to say, how to say it and to whom, is what we do well. Because we invest heavily in our staff, we keep them.
What does that mean to our clients? It means that they have people working for them who are as passionate about the campaign as they are, and people who know what they are doing. We make sure that the right messages are developed and used for every campaign.
5. Implement, project manage, refine
Planning is where we differentiate you from your competitors – implementation is where we differentiate ourselves from ours. We train our staff to make every call as though they were calling for their own company – every attempt is made to talk to the right people and use all of the effort and planning that has been invested in the campaign, to generate results.
5. Implement, project manage, refine
Planning is where we differentiate you from your competitors – implementation is where we differentiate ourselves from ours. We train our staff to make every call as though they were calling for their own company – every attempt is made to talk to the right people and use all of the effort and planning that has been invested in the campaign, to generate results.
6. Analyse, prepare and present results
Data is meaningless without context. At Strategic Opportunities, our project managers work hard to distil the data that is derived from the campaign, and convert it into useful information and feedback for our clients – to give them the basis of knowing what to do plan the next steps and measure ROI.
7. Review and plan the next steps
As a courtesy we will invest, when required, time to analyse the results with our clients and look for trends in the replies, to help see the ‘information behind the results’. This often tells us WHY we obtain the results that we have, so that our clients can move forward and capitalise on the combined efforts.